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Cigna OneGuide Videos

To showcase their new OneGuide app, Cigna asked us to create a short demo video showcasing some of its best features. We decided to move forward with an concept that used signage and way-finding as a visual metaphor. Our approach used a colorful illustration style and playful animations moving from object to object to reinforce the idea of this app as a helpful sign post to healthier living.

Art Direction: Becca CM
Animation: Clint Beastwood

 
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