Cigna OneGuide Videos
To showcase their new OneGuide app, Cigna asked us to create a short demo video showcasing some of its best features. We decided to move forward with an concept that used signage and way-finding as a visual metaphor. Our approach used a colorful illustration style and playful animations moving from object to object to reinforce the idea of this app as a helpful sign post to healthier living.
Role: Art Direction, Illustration