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https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617112516296-6XA61EZL4G91V7KM2ZAY/siteFrame+8+.jpg Work https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1674235017584-5HCGPPJAKXTKD5GMO1IB/TwoFigures-illo.png Work https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617974802247-D6YACM5LMN3RA4ZRZ5JO/Hero_Illustration_v02-07.png Work A series of branded illustrations I created as part of a larger UI design for the VillageUp app, a non-profit fundraising project. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617975072276-BGJO1JLNTAEOUOZZTX2E/BIKE_DATA.gif Work Part of a series of animated GIFs and illustrations I created for the Citizen, Inc. marketing newletter series featuring interesting links and technology news stories. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617975478975-SDOLEIR1Y5UHILPZ4O0G/3.png Work Part of a branded illustration set for Hello Andi, an HR and health insurance start-up. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617974714175-004GMQ8E9B8NY1E24BPD/citizen3.jpg Work Part of a branded illustration set for the Citizen Inc. website redesign. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617974976838-FLFA6TTKFVNSEF83Y09I/DATA_STREAM-04.png Work A example of vector illustration done for the Citizen, Inc. marketing newletter. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617976470184-RJELLK6ZAXW4SZSSLB4V/biden.gif Work Personal project; a series of 15 animated portraits of the 2020 Democratic Presidential primary candidates. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1678216360771-240IL1JPN0YDFGMD16LJ/Hammock.png Work https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1675267793264-MX1JPCYC3IM8DO1CL6MG/header_image1.png Work 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difference. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/3cb5ed33-1e6f-43f2-a715-c665b7d450c3/EV_1124_NYC_Marathon-8744.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/d2202d94-1686-4833-bdef-8c139135f1d0/EV_1124_NYC_Marathon-0240.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/77af32d3-4d24-4c9b-9f29-c4af4a6a2e39/EV_1124_NYC_Marathon-0229.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1743178403727-5WPIDQFIR9S2RMFCLJ0G/FireFly-Citizen-RS-Sedan-360FullWraps_LAYOUT_PROOF_Page_1.jpg Work 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difference. http://www.beccacm.com/about daily 0.75 2025-03-28 https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1426455149207-24XIIGHELJS2CDI4YYQP/about.jpg Contact http://www.beccacm.com/foxbox daily 0.75 2021-05-11 https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617630991024-YDVMHHRQQPKUZTY9ZA22/logo.gif FoxBox https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617650426610-TUHEGX1GELKWIUW2DD5K/LinkedInHeader-08.jpg FoxBox https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617648321006-SKV6ESKJPXPJO34LI41F/Screen+Shot+2021-04-05+at+2.31.14+PM.png FoxBox - Landscape Research Landscape audit images, childrens Cancer Network, Hannah Andersan, Carter’s Babies https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617648465825-F0VNIY7DEP2MBCLBUNZD/Exploration+Screenshot FoxBox - Exploration FoxBox wanted to be happy, energetic and unique. I was drawn to the graphic illustrative styles of vintage book publishing. They use simplified images to convey both representative and abstract ideas. This colorful style is accessible to kids while communicating important information. I also used these references to start creating a color palette that would work across applications. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617648881859-3UKJZOFQM0Q45FD00DH3/elementsA-01.png FoxBox https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617652023723-X8U8OQW5RAX3DFZQ97W8/Our+Boxes-02.png FoxBox - Color A bright color palette is energetic and happy while setting it apart in the children’s charity space where brands tend towards soft pastels. These colors helps make the flat, iconographic illustration style kid-friendly but not cartoon-ish or overly silly. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617651833867-TDIV63EW95KDSBRDLKD5/A_Infant+-+Home.jpg FoxBox - Illustration I created a flat, representational illustration style for FoxBox to demonstrate the care items in each of its boxes. Using bright colors and exaggerated scales helps these collections of everyday objects feel fun and playful. Not being bound by realism also makes these easy to mix and match for new illustrations when needed. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617651916848-GW7PHPDNM0MP583PKIAC/Screen+Shot+2021-04-05+at+3.27.02+PM.png FoxBox - Confetti Another core component of the FoxBox brand is the Confetti, the pattern of X, Os and hearts that appear throughout FoxBox branded assets. In an illustration they add movement and lightness; in a grid pattern on their own they can act as anchors in a text layout. Blown up big they become bold fields of color for website headers and social media posts https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617649622749-RGZ7ZK2ROJ94LALY15FK/BrowserFB.jpg FoxBox - Foxbox Website On the website, the big fields of color are used to anchor headlines and quote cards. The illustrations are built to be used on a white background but in special cases like this home page splash illustration, I’ve created alternate versions that appear on one of the brand colors. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617651343747-0HURKJOL6PNIUA3CFNZU/caregiver.jpg FoxBox https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617651230348-BRXUGIQLNXZC8SUM6HD6/email.jpg FoxBox https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617972242287-LHN3AAQGG00CRJ896S7J/Packlane_Snapshot.jpg FoxBox - Packaging The kickoff design project for the FoxBox brand was this packaging design. FoxBox wanted to create a box that could be used for storage or playtime after the care items were delivered. Instead of a design using the FoxBox logo as a focal point, I created this joyful mix of color and pattern using the brand colors and confetti patterns. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617972433934-SHDGCC4UZ9WRSFHBHYMI/Screen+Shot+2021-04-05+at+3.12.16+PM.png FoxBox - FoxBox on Social Media FoxBox uses bold color and chunky graphics to grab attention in social media feeds. For efficiency and ease-of-use, I created a branded set of templates on Canva that FoxBox is able to customize as needed. https://images.squarespace-cdn.com/content/v1/5504ac8ee4b0d208dfef936b/1617652083410-LT6HH3S7OP3IQSB3XYG7/FIve2.gif FoxBox - FoxBox in Motion When applying motion to the brand, the confetti becomes the star of the show. This GIF was part of a social media countdown to launch day.